Lifestyle Automobiles
Lifestyle Automobiles
Lifestyle Automobiles
Lifestyle Automobiles is a 10+ year old luxury car dealership based in Kolkata. In July 2024, I started working with Lifestyle Automobiles to help with a complete branding revamp. I played the role of brand strategist in this project along with one designer who created assets based on my briefs. I had multiple lengthy discussions with the end client to understand his brand ethos & values in detail, and used that along with the designer’s new age input to help create the final brand book & all marketing assets
Lifestyle Automobiles is a 10+ year old luxury car dealership based in Kolkata. In July 2024, I started working with Lifestyle Automobiles to help with a complete branding revamp. I played the role of brand strategist in this project along with one designer who created assets based on my briefs. I had multiple lengthy discussions with the end client to understand his brand ethos & values in detail, and used that along with the designer’s new age input to help create the final brand book & all marketing assets
Lifestyle Automobiles is a 10+ year old luxury car dealership based in Kolkata. In July 2024, I started working with Lifestyle Automobiles to help with a complete branding revamp. I played the role of brand strategist in this project along with one designer who created assets based on my briefs. I had multiple lengthy discussions with the end client to understand his brand ethos & values in detail, and used that along with the designer’s new age input to help create the final brand book & all marketing assets
Challenge
Challenge
Challenge
The company had made the logo in haste during their initial phases and never revisited it since then. The app & website also required considerable input to improve quality. As they planned to scale with new showrooms & a stronger social media presence, this became a critical next step.
The company had made the logo in haste during their initial phases and never revisited it since then. The app & website also required considerable input to improve quality. As they planned to scale with new showrooms & a stronger social media presence, this became a critical next step.
The company had made the logo in haste during their initial phases and never revisited it since then. The app & website also required considerable input to improve quality. As they planned to scale with new showrooms & a stronger social media presence, this became a critical next step.
Results
Results
Results
My recommendations were mainly around bringing consistency to the brand - the company was using different fonts, colors & logos in different places since there was no central guideline for this. I created the brand book which incorporated final agreed upon versions of logo & key brand elements as well as tone of voice & more. This input helped create a more premium brand.
My recommendations were mainly around bringing consistency to the brand - the company was using different fonts, colors & logos in different places since there was no central guideline for this. I created the brand book which incorporated final agreed upon versions of logo & key brand elements as well as tone of voice & more. This input helped create a more premium brand.
My recommendations were mainly around bringing consistency to the brand - the company was using different fonts, colors & logos in different places since there was no central guideline for this. I created the brand book which incorporated final agreed upon versions of logo & key brand elements as well as tone of voice & more. This input helped create a more premium brand.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024