Rust-Orange
Rust-Orange
Rust-Orange
Rustorange is a well-known, well-established brand in the D2C space and currently offers modern Indian ethnic wear for women. Run by a solid team of founders, the brand knew exactly how to make top quality products which were trendy and comfortable.
Rustorange is a well-known, well-established brand in the D2C space and currently offers modern Indian ethnic wear for women. Run by a solid team of founders, the brand knew exactly how to make top quality products which were trendy and comfortable.
Rustorange is a well-known, well-established brand in the D2C space and currently offers modern Indian ethnic wear for women. Run by a solid team of founders, the brand knew exactly how to make top quality products which were trendy and comfortable.



Challenge
Challenge
Challenge
With a follower count of almost 400K on Instagram, the brand reached out to me to help formulate a fresh strategy for social media. While their follower count was great, the page was not getting enough engagement and neither was it leading to website traffic.
With a follower count of almost 400K on Instagram, the brand reached out to me to help formulate a fresh strategy for social media. While their follower count was great, the page was not getting enough engagement and neither was it leading to website traffic.
With a follower count of almost 400K on Instagram, the brand reached out to me to help formulate a fresh strategy for social media. While their follower count was great, the page was not getting enough engagement and neither was it leading to website traffic.
Results
Results
Results
I worked closely with the in-house team at rustorange to revamp the Instagram strategy by switching from being a product catalog handle to a more reels driven handle, that showed real women enjoying their experience with the clothing.
I worked closely with the in-house team at rustorange to revamp the Instagram strategy by switching from being a product catalog handle to a more reels driven handle, that showed real women enjoying their experience with the clothing.
I worked closely with the in-house team at rustorange to revamp the Instagram strategy by switching from being a product catalog handle to a more reels driven handle, that showed real women enjoying their experience with the clothing.

Let's bring your vision to life.
© Priyanshi Poddar 2024

Let's bring your vision to life.
© Priyanshi Poddar 2024

Let's bring your vision to life.
© Priyanshi Poddar 2024